Practical knowledge. Connected thinking.
Understand the ideas shaping business, finance and environmental resilience. Put clear, evidence-based thinking to work.
The connected perspective
A connected view of the systems behind everyday decisions.
The Profitable Earth book
Connect climate information to a borrower's business, cash flow and ability to repay. A practical guide for Singapore banking teams, by Baibhav Bajpai.
12 practical modulesWorked examples103 analytical visuals
Explore the bookWatch and learn
Our English video selection is being prepared. You can explore our published videos directly on YouTube.
Tools / knowledge into practice
Featured learning game · free beta
A little play. A clearer understanding. Start with everyday money ideas, then explore the reasoning behind business, finance and climate-risk decisions.
Discover WHYRA →Also explore Financial Projection Studio and Batch Image Studio.
Tools & Games directory →A regional lens
Business, finance, sustainability and regulatory change, examined with evidence and practical context.
Explore Singapore →Research / the connected view
Capital, technology, natural systems and communities shape each other. Understanding those relationships helps us ask better questions before choosing a course of action.
Evidence before opinion. Context before conclusions.
The person behind the platform
Baibhav Bajpai is the founder of Profitable Earth, with a background in banking, financial risk, business analysis and sustainability consulting.
His experience includes roles at Barclays and Bank of America Merrill Lynch, and sustainability and climate-risk work at EY in Singapore. Through Profitable Earth, he makes complex business, financial and sustainability questions easier to understand and apply.
We believe better decisions should support businesses, people and the natural systems they depend on.
Selective advisory
Start with the decision you need to make. Explore whether a focused scope could help.
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